Summary

Unique blend of exceptional supervision skills — client communication, art and event direction and interpretational talent — combined with solid business management experience and the vision to marry novel technologies with new market opportunities. More than twenty-five years of management and entertainment experience.

Skills

  • Extensive experience in team building. Able to motivate and move a group toward a consensus.
  • Adept at anticipating trends.
  • Proficient with PC/Mac operating systems. Also: Microsoft Office, Adobe Products, PowerPoint, QuickBooks and numerous other software applications.
  • Seasoned contract negotiation specialist.
  • Proven history of solving complex operational problems.
  • Detail-oriented, strong analytical skills.
  • Confident with financial statements and budget development.

Highlights

  • Expert knowledge of the music, advertising and event marketing industries.
  • Over fifteen years experience in online, radio and TV broadcast promotion and production.
  • Proven ability to meet deadlines and budgets.
  • Excellent networking abilities; capacity to develop award-winning production teams.
  • Proficient interpersonal communication skills.

Experience

Marketing Factory, Inc., Los Angeles, CA
President & CEO, 1999–Present
Rob Tonkin dba The Marketing Factory, Los Angeles, CA
Freelance Producer (Sole Proprietor), 1996–1999
Westwood One Companies, Inc., Los Angeles, CA
Senior Director, Talent Acquisitions, 1992–1995
Director, Marketing & Promotions, 1990–1991
Noble & Tonkin Enterprises, Inc., San Diego, CA
Partner, Music Venue Developer & Promoter, 1988–1989
Bill Silva Presents, San Diego, CA
Vice President, Concert / Action Sports Promoter, 1988
Marketing Entertainment Group of America, Inc., New York, NY
Tour Sponsorship Manager, 1987
Noble Broadcast Group, Inc., San Diego, CA
Director of Marketing & Promotions, 1982–1987
Brown Broadcasting, Inc., Sacramento, CA
Promotions Director,
Morning Show Producer,
Disc Jockey 1980–1981
Johnsson Communications, Inc., Sacramento, CA
Disc Jockey,
Music Research Director, 1977–1979

Spotlight Credits

“Honda Civic Tour.”
Branded Music Entertainment Property, 2001–2008
Executive Producer
Winner, Honda's Premier Partner Award
“Rolling Stones Bridges to Babylon.”
PBS TV Pledge Special, 1997
Co-Producer
“PBS On Tour.”
PBS TV and International Syndication, 1996–1998
Co-Producer, Talent Executive
“Rolling Stones Voodoo Lounge Live.”
Westwood One Radio U.S.A. Special, 1994
Talent Executive, Co-Producer
“U2 Zooropa Live.”
Westwood One Radio Global Special, 1993
Talent Executive, Co-Producer
“Iguana’s Showcase Theater.”
Live Music Venue, 1989
Developer, Talent Executive, Promoter
“MeXfest.”
Festival Concert Event, 1987
Producer, Talent Executive, Promoter

Significant Clients

  • Action Sports Retailer
  • Acura
  • Alpine Electronics
  • America Online
  • American Honda
  • AT&T
  • Eidos Plc
  • Hard Rock Hotel
  • Heineken
  • Honda Canada, Inc.
  • Honda Financial Services
  • König
  • Listen.com
  • Mountain Dew
  • MP3.com
  • PacSun
  • PlayStation
  • Rolling Stone Magazine
  • Rubin Postaer
  • Saatchi & Saatchi
  • Snowball.com
  • Sony Electronics
  • Spin Magazine
  • Vans
  • XM Satellite Radio

Speaking Engagements

  • Entertainment Promotion Marketing Conference, 2003
  • MIT Forum, 1999
  • USC, Music Business Class, 1998
  • Promotion Marketing Association of America, 1994

  • It’s been a long, long time coming

    but I know a change is gonna come

    - Sam Cooke

  • I keep a close watch on this heart of mine

    I keep my eyes wide open all the time

    - Johnny Cash

  • One life

    with each other

    sisters

    brothers

    - U2

  • We can be heroes, for ever and ever

    What d’you say?

    - David Bowie

  • I love rock n’ roll

    so put another dime in the jukebox, baby

    - Joan Jett

  • It’s a beautiful day

    don’t let it get away

    - U2

  • Keep on rockin’ in the free world

    - Neil Young

  • Watching the tele and thinking about your holidays -

    that’s entertainment

    - The Jam

  • Stir it up

    - Bob Marley

  • Kiss the sky

    - Jimi Hendrix

  • Come together

    - John Lennon

  • There’s nothing you can do that can’t be done

    - The Beatles

  • To dream the impossible dream

    - Joe Darion

  • None but ourselves can free our minds

    - Bob Marley

  • You may say I’m a dreamer

    but I’m not the only one

    - John Lennon

  • All I want is the truth

    - John Lennon

  • And he shall be a good man

    - Elton John

  • No matter where I roam

    whoa-oh I know every single soul is poem

    - Michael Franti

  • Try to have fun no matter what you do

    - Prince