Rob Tonkin

Administrator

Successfully overseeing and executing multifaceted productions, promotions, and live events since 1982. Driven by a comprehensive approach to business management, I am adept in contract negotiations, outsourcing, legal affairs, financial strategy, human resources, team building, and a variety of other skills.

Music Advisor

Music is a powerful communication tool and making the appropriate selection is crucial. Numerous factors must be considered when selecting music for a website, film, event, product, restaurant, or developing a brand’s sound identifier. As an industry veteran, I am skilled in analyzing these factors and pairing clients with a sound fitting their needs. See the Honda Civic Tour website heritage section.

Marketer & Promoter

I have a long history working with the automotive, beverage, retail, and hospitality industries to promote brands via experiential marketing. My core focus is to actualize brand objectives by employing radio, television, Internet, print, and live events to creatively fuse brands with entertainment entities. Additionally, I have promoted numerous concerts and live events throughout Southern and Northern California, showcasing a variety of music genres, sports, and family entertainment.

Entrepreneur

I founded Marketing Factory, Inc. in 1999, a company specializing in integrated music and lifestyle marketing programs. Marketing Factory has worked with hot contemporary artists such as Blink 182, Incubus, Maroon 5, the Black Eyed Peas, Fall Out Boy, and many others.

A fascination with the music industry combined with a strong entrepreneurial spirit struck me early. At 14 years old, I started Party Sounds, a mobile DJ company based in Sacramento, which I subsequently sold to San Diego’s 91X.

Later on, I combined my broadcast marketing knowledge and familiarity with multiple brand disciplines to develop the first U.S.-style music venue, Iguana’s Showcase Theater and Patio Bar, in Baja California. I am interested in the hospitality industry and my most recent endeavor has been as an investor and creative force behind Falcon, an upscale restaurant and hotspot in Hollywood.